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Manufacturing Growth Plan

The Growth Plan identifies the extra (usually hidden) sources and the gaps that are preventing the growth you desire.

Find Hidden Revenue

Three Phases

1. Five Point Analysis

  • Review of current go-to-market plan
  • Market Evaluation & Summary
  • Sales Conversion Points
  • Lead Generation Process
  • Business Development Spend and Return

2. The 12 Month Activation Plan

  • Custom built based on the information discovered in the Five Point Analysis
  • A detailed plan to increase revenue
  • The plan includes strategy and tactics to achieve your growth goals.
  • Execute the plan with your own team or hire MMG to execute for you.

3. Technology Setup

  • Install a CRM and Marketing Automation platform
  • If you already have the technology in place, we'll optimize for the Activation Plan.

Strategic Analysis

The Data Analysis is the critical step that uncovers and identifies hidden sources of revenue.

Find out if your company has hidden revenue sources.

Book a 15 minute call to discover if your company is a candidate to find hidden revenue sources.

Book a Call

What's in it for you and your company?

More revenue

Typically, the data will show where we can get quick wins and fast results. Processes and measurement will lead to more revenue without a big investment.

Global Executive Level Experience

Do you ever wish you could get an assessment and advice from an experienced, global, been there, done that, level manufacturing executive? You get that level with the MMG Growth Plan. Bruce brings 25 years of experience and global manufacturing management and strategy to the table.

Sales Efficiency

Sales people spend more than 60% of their time NOT talking to prospects or customers. They spend it on admin or creating content. Improving that time increases the number of opportunities and reduces the sales cycle.

More Leads & Higher Conversions

All leads are not created equal and most leads are not tracked by incoming source or the end result. The Growth Plan provides the tools for improving quality and tracking where the leads come from and what happens to them.

The Growth Plan

The final delivered document will include:

  • A report detailing the results of the Data Analysis and where the hidden revenue is found.
  • A 12 month plan strategy and tactics to support revenue goals
  • A technology suite for CRM and Marketing Automation to facilitate and enable the 12 month plan
  • Optional training package


Frequently Asked Questions

  • Who conducts the analysis?

    The analysis is conducted by one or two experienced (combined 60+ years in manufacturing) sales and marketing professionals. The experts are highly knowledgeable in sales processes, management, field sales, marketing strategy and tactics, and manufacturing business.

  • How does the process work?

    Step 1: We ask you to provide any existing documentation that may exist such as a marketing plan, SLAs, flowcharts, and other relevant sales and marketing documents. Don't worry if you don't have anything documented. It won't prevent us from getting started.

    Step 2: You provide us with access to your CRM, marketing automation, email service provider, and other relevant tools.

    Step 3: We begin the 5 point analysis.

    Step 4: We interview key sales and marketing personnel - usually about 3 or 4 individuals.

    Step 5: Final round of questions and clarifying interviews

    Step 6: We install and set up the technology

    Step 7: We create the 12 Month Plan

    Step 8: We present the final report and plan.

  • How long does the process take to complete?

    Onsite option:
    We'll spend 3 days at your site to complete the audit.
    At the end of 3 days, we'll give you a verbal summary debrief.
    We deliver the complete report and set up the technology within 10 business days.

    Virtual option:
    We'll complete the process using virtual meeting tools; GoToMeeting, Trello, Google Docs, etc. The virtual option takes about 3-5 weeks from start to finish.

  • Is my company right for the Growth Plan? 

    The Growth Plan is designed for B2B manufacturing companies looking for ways to grow without a big investment in sales or marketing people and activities.

    Manufacturers should be prepared to be transparent and willing to share their critical data during the process.

    If you fit the above two criteria and you want to grow your business by improving your current infrastructure and processes, then the Growth Plan could be a perfect fit.

Success Stories

471% Increase in new leads

Working with an electronics manufacturing company, we were able to immediately identify one conversion point that was unusually low. We were able to improve this conversion point from 0.6% to 3.4% causing a 471% increase in new leads.

Immediate 10% revenue lift

Working with an industrial conveyor manufacturing company, we were able to identify that the team was spending more than 50% of their working hours on administrative tasks and not talking to prospects. Sales immediately began to increase by an average of 10% per month .

Year-on-Year Revenue Increase 32%

Working with a measurement instrument manufacturer, we were able to identify a huge gap in the lead management process that was costing the company in lost opportunities and wasted marketing spend. We filled the gap by implementing strong service level agreements between sales and marketing. Year-on-year revenue increased 32%!

25% Revenue Increase with shorter cycle

Working with a precision metal fabrication company, we were able to reduce the average sales cycle time by 22%! The result was 25% increased growth over the previous year.