The Strategic Data Analysis is the core of the Growth Plan
Find Hidden Revenue
Analysis of sales conversion points and percentages identifies high-impact
areas where changes can start to make an immediate difference to
your top line.
Example: Working with an electronics manufacturing company, we were
able to immediately identify one conversion point that was unusually
low. We were able to improve this conversion point from 0.6% to
3.4% causing a 471% increase in new leads.
Analyze time from the first contact with a new lead to a closed deal.
This is a high impact area where most companies can improve by reducing
cycle time and increasing the bottom line.
Example: Working with a precision metal fabrication company, we were
able to reduce the average sales cycle time by 22%! The result
was 25% increased growth over the previous year.
Find out how much time your sales team is spending on activities that
aren't producing revenue. Once inefficiencies are identified, even
small improvements can make a big difference.
Example: Working with an industrial conveyor manufacturing company,
we were able to identify that the team was spending more than 50%
of their working hours on administrative tasks and not talking
to prospects. Sales immediately began to increase by an average
of 10% per month.
Analyze the lead gen process to learn how business flows through your
pipeline. Once you know the answer, you can do more of what is working
and less of what is not working.
Example: Working with a measurement instrument manufacturer, we were
able to identify a huge gap in the lead management process that
was costing the company in lost opportunities and wasted marketing
spend. We filled the gap by implementing strong service level agreements
between sales and marketing. Year-on-year revenue increased 32%!
Learn where you're getting a strong return and where you're wasting
money throughout the revenue generation process.
Example: Working with an electronics manufacturing company, the team
had been spending (wasting) about $85,000 per year on just one
program for years. Once metrics and processes were put in place
they ended the program. The Marketing Manager was promoted to Vice
President.
Book a 15 minute call to discover if your company is a candidate to find hidden revenue sources.
Book a Call
The analysis is conducted by one or two experienced (combined
60+ years in manufacturing) sales and marketing professionals.
The experts are highly knowledgeable in sales processes, management,
field sales, marketing strategy and tactics, and manufacturing
business.
Step 1: We ask you to provide any existing documentation that
may exist such as a marketing plan, SLAs, flowcharts, and other
relevant sales and marketing documents. Don't worry if you don't
have anything documented. It won't prevent us from getting started.
Step 2: You provide us with access to your CRM, marketing automation,
email service provider, and other relevant tools.
Step 3: We begin the 5 point analysis.
Step 4: We interview key sales and marketing personnel - usually
about 3 or 4 individuals.
Step 5: Final round of questions and clarifying interviews
Step 6: We install and set up the technology
Step 6: We create the 12 Month Plan
Step 7: We present the final report and plan.
Onsite option:
We'll spend 3 days at your site to complete the audit.
At the end of 3 days, we'll give you a verbal summary debrief.
We deliver the complete report and set up the technology within
10 business days.
Virtual option:
We'll complete the process using virtual meeting tools; GoToMeeting,
Trello, Google Docs, etc. The virtual option takes about 3-5
weeks from start to finish.
The Growth Plan is designed for B2B manufacturing companies looking
for ways to grow without a big investment in sales or marketing
people and activities.
Manufacturers should be prepared to be transparent and willing to share their critical data during the process.
If you fit the above two criteria and you want to grow your business by improving your current infrastructure and processes, then the Growth Plan could be a perfect fit.
